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SourceCode by GroupM has ended
We are living through the most complex marketing ecosystem yet. Business challenges are complex, consumer journeys are complex and even the means to reaching the consumers are complex. And we know the future of marketing will be about winning in uncertainties. So, before we step into the exciting but demanding new year, we are bringing our clients, our people and our Industry together; to create a blueprint of success for the coming year.

The blueprint which will act as a SourceCode for winning!


avatar for Rozina Aziz

Rozina Aziz

Metamorfosa Sdn Bhd
CEO
avatar for Azlin Reza Azmi

Azlin Reza Azmi

Astro
Head of Malay Channels
avatar for Dominic Benton

Dominic Benton

[m]PLATFORM
Data & Platform Strategy Lead APAC
avatar for Gaurav Bhasin

Gaurav Bhasin

Mudah.my
CEO
avatar for Mark Britt

Mark Britt

iflix Group
Co-Founder and Group CEO
avatar for Chanchal Chakrabarty

Chanchal Chakrabarty

GroupM Malaysia
CEO
avatar for Sammy Chan

Sammy Chan

Tesco Malaysia
Head of Brand and Loyalty
avatar for Saurabh Chandrashekhar

Saurabh Chandrashekhar

MediaCom Malaysia
General Manager
avatar for Winnie Chen-Head

Winnie Chen-Head

Mindshare
Head of Strategy & Innovation
avatar for Sai Phaik Cheng

Sai Phaik Cheng

Wavemaker Malaysia
Head of Strategy
avatar for Bastiaan de Clercq

Bastiaan de Clercq

FrieslandCampina
Head of Digital & Media
avatar for Anindya Datta

Anindya Datta

Mobilewalla
Founder, CEO & Chairman
avatar for Philip Golingai

Philip Golingai

The Star Media Group
News Editor
avatar for Amanda Grant

Amanda Grant

GroupM North America
Head of Social APAC, Executive Director & Managing Partner
avatar for Jennifer Haie

Jennifer Haie

Sublime
Global Sales Director
avatar for Nalin Jain

Nalin Jain

Volvo Cars Malaysia
Managing Director
avatar for Jordan Khoo

Jordan Khoo

DoubleVerify
Managing Director APAC
avatar for Lam Swee Kim

Lam Swee Kim

dimsum
Chief Marketing Officer
avatar for Rohan Lightfoot

Rohan Lightfoot

Mindshare APAC
Chief Growth Officer
avatar for Sheley Lim

Sheley Lim

Wavemaker Malaysia
Head of Digital
avatar for Angeline Tung Tze Ling

Angeline Tung Tze Ling

Prudential Assurance Malaysia
Director of Brand & Communications
avatar for Eunice Loh

Eunice Loh

Wavemaker Malaysia
Digital & Platforms Director, Global Client Solutions & SEA
avatar for Ken Mandel

Ken Mandel

Grab
Regional Head of Advertising & Brand Insights
avatar for Girish Menon

Girish Menon

GroupM
VP Client Development APAC, Platform Services
avatar for John Miskelly

John Miskelly

GroupM
APAC Investment Director
avatar for Paul Moss

Paul Moss

Media Prima Digital
General Manager, Data Services
avatar for Firdhaus Muntazar

Firdhaus Muntazar

Pizza Hut Malaysia
Head of Digital
avatar for Asha Nair

Asha Nair

Xaxis Malaysia
Managing Director
avatar for Joe Nguyen

Joe Nguyen

IAB SoutheastAsia + India, Ex Officio Mobile Marketing Association (MMA), APAC Board Member
Consultant, Advisor, Speaker
avatar for Sea Yen Ong

Sea Yen Ong

Spotify
Regional Head of Sales for South East Asia, Hong Kong & Taiwan
avatar for VR Padmanabhan

VR Padmanabhan

Astro
VP Group Integration
avatar for Laura Quigley

Laura Quigley

Integral Ad Science (IAS)
Managing Director, South East Asia
avatar for Dheeraj Raina

Dheeraj Raina

Mindshare Malaysia
Managing Director
avatar for Padmanabhan Ramaswamy

Padmanabhan Ramaswamy

InsightzClub
Co-founder & Managing Director
avatar for Toni Ruotanen

Toni Ruotanen

GroupM
Head of e-Commerce ASEAN
avatar for Dave Sivaprasad

Dave Sivaprasad

Boston Consulting Group Malaysia
Managing Director and Partner, Head of BCG Malaysia
avatar for Kenneth Soh

Kenneth Soh

Shopee Malaysia
Head of ShopeeMall
avatar for Lina Tan

Lina Tan

Red Comm
Founder & Chief Content Officer
avatar for Cindy Tiu

Cindy Tiu

Galderma Malaysia Sdn Bhd
Commercial Director
avatar for Phil Townend

Phil Townend

Unruly
Chief Revenue Officer APMEA
avatar for Susana Tsui

Susana Tsui

theAsianparent
CEO Media
avatar for Samuel Vanel

Samuel Vanel

INCA
Director of South East Asia
avatar for Chris Wee

Chris Wee

REV Asia
Director of Strategy and Sales
avatar for Lai Shu Wei

Lai Shu Wei

Telekom Malaysia
Vice President of unifi Marketing & Communications